Norbert Roztocki possesses an incredibly wide range of creative talents. He is a photographer, a journalist, a painter, a sculptor and a designer. All these talents created a completely new concept of how public spaces are shaped – moveart. Enlivening sculptures, which unite people of all generations in public spaces and also meet the highest standards of design and aesthetic appeal.

Once the main business partner for the main market – Switzerland – had been found, moveart needed to professionalise its structures and business processes and turn its attention to developing internationally. Generis AG assisted in prioritising market priorities, undertook a targeted search for partners and found them. Strong fundamentals were established with a clear mission statement and marketing communications were taken to the next level.

By the close of 2019, moveart had placed almost 100 sculptures in Switzerland and abroad, proof of the products’ suitability and durability for everyday use. The company has also won several prestigious Design Awards, including the German Design Award and the European Product Gold Award.