A major Chinese property and health concern commissioned Generis AG to develop a concept for a tourism and holiday home destination covering 180km2 in in the northern Chinese Province of Hebei. The 4-hour drivetime from the greater Peking area and difficulty in getting to the region represented a challenge.

Extensive research provided the foundations for a holistic development concept. To overcome the issue of the distance from Peking, Generis’ concept was to use synergies with an adjoining tourism region whilst establishing unique, innovative positioning.

Generis’ concept created an escape from their hectic life and busy environment for residents in the Peking area. Visitors are offered access to healthy farm products and a rural way of life, combined with the comforts of city-life and a range of recreational and health-promoting activities. A unique point of difference in the positioning of the area was an architectural design for the creation of several residential areas.