Economic Impulses Schaffhausen

Economic Forum provides Impulses

Initial Situation

Impulses for schaffhausen

In the early 2000s, the economy of Schaffhausen was recovering from the economic crisis: new businesses were moving to the area, order books were stronger than previously and a more optimistic mood was at large.

Nonetheless, Schaffhausen still lacked external impulses and confidence its capabilities. Against this backdrop, Generis AG developed «Economic Impulses Schaffhausen» – an economic forum tailored to the surrounding region.

Project Profile

Events

Visitors per event

Approach

Strategy Development and Fundraising

Generis AG established the Schaffhausen Economic Forum from scratch and organised the event for ten years: that included developing the concept for the event, identifying high-profile, expert speakers and looking after them during the event. Generis AG found sponsors for the event, tailored the sponsorship packages accordingly and was responsible for ticket sales.

The key visual, used in pre-event marketing and throughout the event, was developed collaboratively with external agencies.

Achievements

Federal Councillors and Business Leaders

Generis AG organised the annual Economic Forum «Economic Impulses Schaffhausen» from 2004 to 2013. Every year, up to 650 guests from the fields of politics and business in the Schaffhausen area and beyond made their way to the Municipal Theatre to attend the Forum. The Economic Impulses Forum was renowned for its excellent speakers and interesting discussions and became the most important networking event in the region.

Speakers from the ranks of Swiss and German politics, from business and civil society made the journey to Schaffhausen to attend the event and brought with them new impulses for the development of the region.