Verein SchaffhausenTotal

Presenting the region: a single source of truth

Initial Situation

The region: a single source of truth

Tourists get information from Schaffhauserland Tourismus. Local wine is presented via the Pinot Noir Country banner. Sectoral associations support their respective members – but who looks after the interests of residents, of visitors and provides information to them? Since 2003, SchaffhausenTotal has been doing just that.

Information from a wide range of local organisations is gathered, shared and presented in innovative ways at its Information and Service Centre in downtown Schaffhausen. Generis AG developed the concept for an organisation (an association, under Swiss law) to showcase and inform about all aspects of the region.

Project Profile

Partner

Associations and municipalities

Approach

Creating an Information and Advice Centre

The remit of SchaffhausenTotal is to promote the region in its totality: it provides information material, develops marketing concepts and manages a service centre which is also used by the cantonal Tourism Office. To turn the idea into reality, Generis AG developed a funding model for the organisation, took the lead in finding sponsors and has continuously expanded and refined the service offer.

The organisation’s members are the Canton of Schaffhausen, the city of Schaffhausen, four districts and four sectoral bodies. Individual businesses support the organisation as sponsors.

Achievements

Digitalising the offer

The new project, «Schaffhausen: a great place with lots to do and great shopping» saw SchaffhausenTotal move into the digital age in 2018. It offers members a new service to counter the trends in online shopping. The online platform presents the retail and culinary offers available locally in an attractive format.

The aim is to encourage residents and visitors to return to the benefits of spending time shopping and eating in the locality. WIFI ensures the service is readily available across all parts of the region and at the Rhine Falls, the region’s major tourist attraction.