Bordering on the site of the 2022 Winter Olympics and hardly 3 hours’ drive north of Beijing, you will find Haituo. Tree-covered mountains, excellent air quality, fantastic views, an intact ecosystem and great transport links in the form of motorway and high-speed train services – these factors make Haituo a very attractive region with huge tourism potential for the over 40 million inhabitants of the wider Beijing area.

Extensive background, market and topological analysis provided the basis for a holistic development concept for a new alpine destination. The concept included the vision and positioning, as well as transport and logistics plans, the portfolio of indoor and outdoor activities, health and spa services, accommodation, water management, planning for a mountain railway as well as operating models and destination management.

Generis’ concept formed the basis for development of the entire alpine destination. The transport concept emphasised efficient connection of accommodation and activity areas and the development of low-speed and public transport. The comprehensive portfolio of indoor and outdoor activities and health services enabled year round operation.