Ke Sun takes over as new CEO of Generis Beijing
Oktober 20, 2019
SUN Ke took over as head of Generis Beijing on 1st October 2019, after several years in the business. She succeeds Marco Jaggi, who is moving to the company’s European HQ in Schaffhausen, following three successful years as CEO in the Chinese capital. His role will be to develop new business relationships focussing on China and to support growth of the business into new areas.
After three years as CEO of Generis Beijing, Marco Jaggi has returned to Switzerland in order to expand the company’s business with China and to support growth into new areas. His successor is 36 year old SUN Ke who has taken over the reins at Generis Beijing. Sun studied Marketing and Management and Public Policy at the Beijing Technology and Business University as well as at Erfurt University.
After graduating, she joined an international marketing and advertising agency and then, after completing her Masters, moved to a non-profit-organisation, where she worked as a project manager.
Sun joined the Generis team in Beijing in 2015 and led projects for key clients in the fields of regional development, low carbon development and event organisation. She was also closely involved in the development of the company’s service portfolio and in the design and implementation of Generis’ marketing and communication strategy in China. Generis’ approach is to establish a strong local base both for income streams and for its staffing structure. SUN Ke’s appointment as a partner early in 2019 and her progression to CEO in Q4 underlines this commitment. Her impressive track-record coupled with her in-depth knowledge of business relations between Switzerland and China as well as her extensive business network represent firm foundations for success in leading Generis Beijing and developing the business to the next level.
