Mission statement and strategy development
for Alder + Eisenhut AG
133 years of success – with a new outlook
Project
Alder + Eisenhut used their 133rd company anniversary not only to celebrate, but also to strategically reposition the business. For this Swiss company, a manufacturer of sports equipment and infrastructure, a clear focus is essential to remain successful in a dynamic market environment. Generis accompanied Alder + Eisenhut in a comprehensive revision of the mission statement and corporate strategy, sharpening company identity, setting strategic goals, and providing orientation to employees and customers.
In close dialog with decisionmakers, generis uncovered the firm’s corporate DNA: the values that have shaped Alder + Eisenhut since its foundation. In participatory workshops, generis guided the creation of a new mission statement, which serves as the foundation for the company’s strategic realignment. With a sharpened identity and clear strategic direction, Alder + Eisenhut is positioning itself as a tradition-conscious, yet future-oriented market leader ready to tackle the challenges of tomorrow.
