Aufbau einer Exportplattform für die Schweizer Cleantech-Industrie
for the State Secretariat for Economic Affairs (SECO)
Bringing Swiss Cleantech to the World Stage
Project
The 2008 global financial crisis hit export-oriented sectors hard. The Swiss cleantech industry, in particular, faced the challenge of remaining internationally competitive and tapping into new markets without a strong industry organization. The federal government responded with revitalization programs designed to strengthen the export sector.
Within this framework, generis established Cleantech Switzerland as the federal government’s official export platform and assumed operational leadership. The team developed a structured program for international market development, coordinated export activities, and strategically connected companies with relevant stakeholders in key international markets.
The result: combined efforts, concrete export opportunities, and new partnerships. Swiss cleantech companies were able to tap into international markets more efficiently, and the industry gained significantly in visibility. Cleantech Switzerland sustainably strengthened the competitiveness of the Swiss cleantech industry and positioned it within the global innovation landscape.
