About us

Who we are

Established in 1992, Generis provides services at the interface of government and business.

The name of our company is derived from Latin «Sui generis», which translates as «unique in its characteristics». Our attitude and our processes during our daily interactions with clients are defined by this credo. Our customers are both public and private organisations. We work in cross-cultural and interdisciplinary teams located in China and Switzerland.

Our core team consists of over 40 highly-skilled and qualified project managers who dedicate themselves with experience and passion to the task at hand. They are supported by an extensive network of specialists providing services to our customers.

Our teams in Switzerland and China consist of experienced economists, engineers, political scientists, communications experts and sinologists. Our work languages cover German, English and Chinese.


Regional development and location promotion

We develop and promote cities, regions and countries with a focus on investment promotion, industry clusters and tourism.

Push your region


Market Entry in China and Europe

We support European and Chinese companies in developing new markets.

Open to the world


Start-Up Enabling

We invest in and support promising start-ups with a full range of business services.

we help you Take off

Government and Business

         At home in both worlds

Regional development and location marketing

Market entry in China and Europe

Start-Up Enabling


Analysis, Conception, Feasibility Studies

Business Strategy, Business Plan, Market Entry

Operation and Investments


Government Organisations, Private Enterprises, Associations



Service provider at the interface of government and business in Switzerland and in China


About 40 economists, political scientists, engineers and communication specialists

Contact us

Herrenacker 15
8200 Schaffhausen

Phone +41 52 674 06 00

Sanlitun SOHO
No. 8 Gongti North Road
100027 Beijing, P.R. China

Phone +86 10 8453 9455
Fax +84 10 8453 9499

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