Regional Development and Location Promotion

Regional Development
Services

Regional Development Concepts

Policy and Incentive Programs

Cluster Management

Innovation and Education Management

Stakeholder Management / Participatory Process Management

Destination Management

Low Carbon Development

Location promotion
Services

Strategy and Vision

Marketing and Sales

PR and Communication

Operation

Cluster Management

Target

Countries, Regions

Industry parks

Tourist destinations

Our customers’ challenges

The process of globalization has created new markets in which not only companies but also locations compete with each other to attract new business. Countries, provinces, regions and cities have to improve their competitiveness in business, tourism and quality of life in order to succeed in the global market for talents, companies and investment.

Our services

We support countries, regions, cities and communities in developing and promoting their location to attract and retain businesses, residents and visitors alike. Our activities range from analysing potential, development of concept plans to outsourced management.

With over 150 successfully realised regional development and promotion projects we offer unique know-how and services.

Our offer

Regional and location analysis, positioning of regions and locations, location promotion, industry park development,  tourist destination development, management of industry clusters and public private partnerships (PPP), consulting and coaching of decision makers, multi-channel marketing, political lobbying, outsourced management and other customized solutions.

Market Entry in Europe and China

Regional development and location promotion

 

WE DEVELOP AND PROMOTE CITIES, REGIONS AND COUNTRIES WITH A FOCUS ON INVESTMENT PROMOTION, INDUSTRY CLUSTERS AND TOURISM

Our Scope of Activities is divided in 3 general groups:

Start-Up Enabling

Government and Business

         At home in both worlds

Regional development and location marketing

Market entry in China and Europe

Start-Up Enabling

 

Analysis, Conception, Feasibility Studies

Business Strategy, Business Plan, Market Entry

Operation and Investments

 

Government Organisations, Private Enterprises, Associations

1992

 

Service provider at the interface of government and business in Switzerland and in China

 

About 40 economists, political scientists, engineers and communication specialists

Contact us

Herrenacker 15
8200 Schaffhausen
Switzerland

Phone +41 52 674 06 00
administration@generis.ch

Sanlitun SOHO
No. 8 Gongti North Road
100027 Beijing, P.R. China

Phone +86 10 8453 9455
Fax +84 10 8453 9499

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